Website analytics

UserTrail

Heatmaps, session replays, funnels, and surveys that show what visitors actually do on your site before they leave.

Who it's for

Any business whose website gets traffic but not enquiries, and who has never watched a real visitor try to use it.

Our take

Analytics tells you 80 percent of visitors left the contact page. A session replay shows you they left because the form ate their phone number. Ten minutes of watching real people struggle with your site beats a month of guessing, and the free tier is enough to find the first three problems.

The honest downside

Recording visitors means updating your privacy notice and, in the UK and EU, respecting cookie consent. The free plan keeps only a month of data and five-minute sessions, so upgrade once you are acting on what you see rather than just looking.

What it costs

Free forever tier covers 500 sessions a month on one site; paid plans run from $39 a month billed yearly for 10,000 sessions, with a 14-day trial and a 14-day money-back guarantee.

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